Never Say Die Rye Whiskey

I’d like to thank the producer for providing this review sample with no strings attached.

It was almost three months ago, to the day, that we looked at the Small Batch Bourbon from Never Say Die and gave away a branded winter hat to a lucky reader. The producer of that bourbon appreciated the giveaway enough that he not only sent a new hat to replace the one I gave away but also sent a bottle of their Rye whiskey as well. Now, as it was only three months ago, I’m not going to drill down into their company history again. But here is a quick overview of the life of the whiskey we are talking about tonight.

  • A distillery in Kentucky distilled a mash bill of 56% Rye, 33% Corn, and 11% Malted Barley using a sweet mash process.

  • That distillery ages the whiskey in new charred oak barrels for five years.

  • The whiskey is then shipped across the ocean to England, getting nice and agitated while being exposed to the sea air during the crossing.

  • The whiskey is then aged further in Derbyshire, England, before being bottled at 52.5% ABV. A small portion of that whiskey then comes back to the US to be sold online by Seelbach’s.

  • I drink a bit of that whiskey.

I’m going to go out on a limb and speculate once again that this came from Wilderness Trail Distillery. Wilderness Trail uses a sweet mash process and the exact same mashbill for their rye, so I think that metaphorical limb I crawled out on is pretty sturdy.

So now that you’ve got a quick overview of the whiskey and some speculation as to its provenance, let’s dig in.

Never Say Die Rye Whiskey

Purchase Info: This bottle was provided at no charge for review purposes. A 700 mL bottle can be purchased online at Seelbach's for $84.99.

Price per Drink (50 mL): $6.07

Nose: Floral mint, cardamom, cherry, caramel, oak, and cocoa.

Mouth: Spicy and sweet with notes of cinnamon, red fruit, honey, cardamon, and oak.

Finish: Warm and on the longer side of medium. Sweet and vibrant notes of cinnamon, cardamom, honey, bubblegum and mint.

Thoughts: The nose is complex and ever-changing. The mouth is spicy and sweet, and the finish explodes with flavor upon swallowing. Overall, I like this, and even though $6 per pour is more than I’d like to spend on a rye whiskey, I will certainly enjoy the rest of the bottle. I tend to use ryes in cocktails more often than I drink them neat, though, so I don’t usually tend to spend a premium on them.


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Smooth Ambler Old Scout Bourbon, Aged 7 Years

I’d like to thank Smooth Ambler and their PR folks for providing this review sample with no strings attached.

Hey there, folks! So we are looking at a bourbon put out by a distillery in West Virginia tonight. I don’t have a lot to say about West Virginia, personally. I’ve driven through a few times, stopped at a few places, and spent the night at a couple of others. It is beautiful country, but the last time I spent the night there, the hotel advised me not to drink the water and to limit showers to the shortest duration possible due to pollution in the city’s water supply. And, well, that basically sums up my thoughts on West Virginia.

Luckily for us, this bourbon comes from Indiana. They don’t say which distillery in Indiana, but since it uses the same Mashbill as MGP’s “36% Rye” bourbon, I think we can safely assume the origin. Which is great, because MGP makes very good boubon.

Smooth Ambler distills their own whiskey as well, but they had breakout success with their curated line of Old Scout transparently-sourced bourbons and ryes back in the early 2010s. And that Old Scout line continues today with the reintroduction of a seven-year-old expression of Old Scout Bourbon. Available in stores throughout CA, CO, DC, FL, GA, IL, IN, LA, MD, MI, NC, NE, NJ, NY, OH, PA, SC, TN, TX, WI, and of course, WV, this bottle’s suggested retail price is about $65 and is bottled at 99° proof. According to the Smooth Ambler website:

When we started “scouting” for whiskey in 2011, we wanted to find worthy whiskey we enjoyed, bring it to West Virginia, and blend and bottle alongside the whiskey we made at home. In our humble (*cough*) opinion, Old Scout became the standard for sourcing whiskey by being transparent, bottling deliciousness, and sharing it widely. Well, it turns out folks liked it, and we’re very proud we get to keep the practice going. That’s exactly what led us to the legendary Old Scout 7.

So, since we haven’t looked at anything from Smooth Ambler in a while, let’s see if they still have their sourcing and blending chops, shall we?

Smooth Ambler Old Scout Bourbon, Aged 7 Years

Purchase Info: This bottle was sent by the producer at no cost for review purposes. The suggested retail price is $64.99 for a 750 mL bottle.

Price per Drink (50 mL): $4.33

Details: Distilled in Indiana. 7 years old. 49.5% ABV. Non-chill filtered. Mashbill: 60% Corn, 36% Rye, and 4% Malted Barley.

Nose: Oak, brown sugar, bubble sum, and a touch of spearmint.

Mouth: Spicy and oaky with notes of cinnamon, vanilla, almond, and oak.

Finish: The flavor blossoms immediately upon swallowing. It is medium to long and warm, with notes of bubblegum, cinnamon, vanilla, and oak.

Thoughts: Dry and oaky in the mouth. Vibrant and flavorful on the finish. This bourbon is “saved” by the finish. The mouth is nice enough but unremarkable. The finish, however, is where this shines. Which, if I had my choice, is where I'd want it to be. I spend more time with the finish when I drink whiskey than I do with the mouth. All in all, this is a really good whiskey. I like it.


If you want to support our work at BourbonGuy.com, please consider a one-time donation at ko-fi.com/bourbonguy or paypal.me/BourbonGuy. Or you could buy some merch that I’ve designed and/or built (tasting journals, t-shirts, stickers, pins, signs, posters, and more) at BourbonGuyGifts.com. Use code BOURBONGUYREADER at checkout for 5% off any order of $50 or more.

Never Say Die Small Batch Bourbon

I’d like to thank the producer for providing this review sample with no strings attached.

Well, if this isn’t the perfect timing, I don't know what is. Yesterday, the Twin Cities received its first measurable snowfall for the 2023/2024 winter season. About four to five inches at my house. This is the first real snow we’ve had since Spring 2023. Now you might be asking yourself, why this is good timing? Well, I’m giving away a winter hat from the producer of tonight’s bourbon to one of my lucky readers.

Last week, I was actually in shorts. Outside, in February, in Minnesota. It was about 50 degrees or so. Today, I was bundled up and running the big snowblower at seven am. (I have multiple pieces of snow removal equipment, a small battery-powered one for normal use and a large gas-powered one that gets used two or three times a season when the snow gets too heavy for the smaller one.) It has been a weird winter. The photo above was taken this past weekend. If I did the same today, it would be much, much whiter.

Anyway, now that you know that there will be a giveaway at the end of this post, let’s get into the real reason we are all here: bourbon. In this case, English Bourbon? Now, you and I both know that England cannot produce a whiskey and call it bourbon any more than the US can make a whiskey and call it Scotch. So, what the heck is going on here?

Well, it’s kinda the same thing that happens to Scotch. This bourbon was produced in Kentucky, barreled, aged for a bit, shipped to England, and then aged further before bottling. It’s been for sale there for a few years, but they sent it to me because it has recently become available for sale in the US through Seelbach’s.

So, let’s dig in just a little bit further and give some details before discussing the tasting notes and the giveaway.

This bourbon, like many, is named after a racehorse. In this case, it is an American-born horse that ended up racing and winning a race in England as a three-year-old in 1954. The bourbon itself is a sweet mash bourbon with a mashbill of 75% corn, 21% rye, and 4% malted barley. According to the press release, after being distilled “30 miles south of Lexington, KY” by a partner distillery using its own “proprietary mashbills and yeast strains,” it was aged for “around five years” in Kentucky before being shipped to White Peak Distillery in Derbyshire, England for a further year of aging.

I’m going out on a limb and saying this originated at Wilderness Trail Distillery, but that is entirely speculation based on the wording used in the press release. So, let’s see how this scion of both Kentucky and England tastes, shall we?

Never Say Die Small Batch Bourbon

Purchase Info: This was sent by the producer at no charge for review purposes. The retail price at Seelbach’s is $69.99 for a 700 mL bottle.

Price per Drink (50 mL): $5.00

Details: 47.5% ABV. Mashbill: 75% corn, 21% rye, and 4% malted barley

Nose: Spearmint, bubblegum, citrus zest, and vanilla.

Mouth: Sweet and spicy with orange zest, cinnamon, vanilla, and mint.

Finish: Medium to long finish with notes of bubble gum, cinnamon, mint, and oak.

Thoughts: When a bourbon with a gimmick comes along, I usually find that it has the gimmick because it doesn't have anything else going for it. But not in this case. This is a solid bourbon. I like it. And if my suspicions about its lineage are correct, then that makes a lot of sense. That said, I’m not sure aging in England did much for this one. Still tasty, though.


Giveaway

As it is halfway through February, it is getting to be the time for me to start planning for our yearly Bourbon Brackets. I’m thinking of going back to the Bottom-shelf theme this year, and as such, I want your help. Have you picked up an inexpensive (sub-$30), under-the-radar bourbon or rye brand that you loved? Nominate it for inclusion in the BourbonGuy.com 2024 Bottom-Shelf Brackets. In return, you’ll be entered into the giveaway for the branded hat sent to me as part of the Never Say Die Bourbon media kit.

You can enter the giveaway using the form below. One winner will be chosen at random. That winner will get the Never Say Die winter hat, along with a few bourbon-related items that I pull out of the prize box. Yes, I keep all the little things that PR folks send me just for occasions such as this.

Good Luck! You have until Thursday, February 22nd, 2024, to enter (you need to "log in" so I can receive your email address to notify you if you win; either login method gets me that. I never use your email address for anything but notification for the giveaway). Please feel free to leave a comment below if you want to nominate a sub $30 bourbon or rye but not be entered in the giveaway.


If you want to support our work at BourbonGuy.com, please consider a one-time donation at ko-fi.com/bourbonguy or paypal.me/BourbonGuy. Or you could buy some merch that I’ve designed and/or built (tasting journals, stickers, pins, signs, posters, and more) at BourbonGuyGifts.com. Use code BOURBONGUYREADER at checkout for 5% off any order of $50 or more.

Jefferson’s Reserve Bourbon, Revisited and a Giveaway

This bottle of Jefferson’s Reserve was provided by the producer for review purposes with no strings attached.

It has been one thousand eight hundred and fifty-six days since I last reviewed Jefferson’s Reserve. At that point, in order to find content, I was working my way through the various releases of brands like Jefferson’s. Basically, those that had “good, better, best” product line-ups. My thoughts at the time were flattering. I enjoyed the pour even though it didn’t really fit the “stereotypical” bourbon flavor profile. I called it a “change-of-pace” bourbon.

The article I wrote was, for the most part, a defense of the brand being open about being created from sourced whiskey, which was still—somehow—a relative rarity five years ago. And people were still up in arms if you were a bottler instead of a distiller. These days, of course, most of the brands you see on the shelf are sourced, and I’ve found that a high percentage of them are fairly open about it. I’d like to include a comment from a reader about the article here because John summarizes my thoughts in the article better than I did in the article itself.

Great write-up and I share your sentiments regarding the criticism Jefferson's receives in some bourbon-centric Internet/social media outlets. I have personally never had an issue with their sourcing. My only quibble with Jefferson's is I feel their pricing is too high, but that is a quibble I have with other whiskeys, and is a bit like complaining about the tides rising and falling. The point that carries the day for me is I have never been disappointed by any pour of Jefferson's in the past, I have found them all to be enjoyable and unique.

Now, I hadn’t planned to revisit Jefferson’s Reserve until their PR agency reached out to me and offered me a chance at a media kit containing a few goodies and a couple of bottles of whiskey. One of the bottles was Jefferson’s Ocean Rye, which I'd recently reviewed, and the choice of either Jefferson’s or Jefferson’s Reserve. When I noticed that I’d last looked at the Reserve five years ago, in 2018, I decided to take them up on it. I figured branded goodies are always nice giveaways. (See below the tasting notes for more on that.)

Plus…free whiskey.

So let’s see how it tastes, shall we? Is it still a “change-of-pace,” or has it fallen in line with more typical bourbon flavor profiles in the last five years?

Jefferson's Reserve

Purchase Info: This was provided by the producer for review purposes. It sells locally for anywhere from $52.99 to $65.

Price per Drink: $3.53 to $4.33

Details: 45.1% ABV

Nose: Bubblegum, mint, vanilla, and cocoa.

Mouth: Cinnamon, mint, vanilla, oak, red fruits, and bubblegum.

Finish: Warm and on the longer side of medium. Notes of bubblegum, honey, cinnamon candies, and oak.

Thoughts: This is a lot better than I remember. In the past, I've gotten some rather strange notes from Jefferson's core products. This has none of that, and I am very pleasantly surprised. I’ll be enjoying the heck out of the rest of this bottle. I love a good bubblegum/cherry/almond note, especially when paired with a nice spice note. I’m a fan.


Giveaway

Hey, remember in the previous post when I mentioned that I was having trouble keeping track of all of these new bourbon releases? And how I’d usually ask the person in the liquor department what was new or selling well so that I could pick it up for review? Well, I’m trying another tactic. I’m asking you! Have you picked up a new or under-the-radar bourbon or rye brand that you loved (or hated, I mean, those can be fun too)? Nominate it for review on BourbonGuy.com. In return, you’ll be entered into the giveaway for the branded goodies sent to me as part of the Jefferson’s Bourbon media kit.

You can enter the giveaway using the form below. You may enter once per day. There will be one winner chosen at random. That winner will get the Jefferson’s Bourbon ball cap and Jefferson’s Bourbon deck of playing cards.

Good Luck! You have until Thursday, July 21st, 2023, to enter (you need to "log in" so I can receive your email address to notify you if you win, either login method gets me that).


Did you enjoy this post? If you want to support the work going on here at BourbonGuy.com, please consider a one-time donation at ko-fi.com/bourbonguy or paypal.me/BourbonGuy. Or you could buy some merch (tasting journals, stickers, pins, posters, and more) at BourbonGuyGifts.com.