Bottom-Shelf Bourbon Brackets: The Championship Rounds

Well, it's finally here. The championship rounds. This year was an interesting one for me on a couple of levels. For one, it featured two of my favorite value bourbons. Ones that I try to keep on my shelf at all times. I was extremely curious to see if they were toppled in a blind bracket or if my favorites won on their own merits. I was also interested to see how the various Jim Beam products would compare to one another. With this many by the same producer, I was curious how much difference there would really be between them. 

The last thing that made this year a little more exciting for me was that there were very few that I would truly call "bottom-shelf" this year (value yes, bottom-shelf no). Many years, I wonder what the heck I am going to do with the very large bottles of very meh bourbon I have left over. This year I had to pop some of the contestants back in the closet so I wouldn't finish them before the contest was over. I mean, yes, the number four seeds were ones that would have been at home in previous years of the competition, but the other six I enjoyed quite a bit. Some more than I anticipated.

To make sure there were no flukes sneaking through on an off-day, I did each of these blind and as best two out of three. Two were done in Glencairn with the final done in a rocks glass. Why a rocks glass? Because when I'm not doing a tasting, that is how I drink my bourbon and I thought it made a fitting variable.

Division 1, Round 2: Jim Beam Bonded (A) vs Heaven Hill Bottled-in-Bond (B)

Nose: The nose on these are very similar. No winner based on nose. 

Mouth: Winner is B sweeter and a little less "harsh" than A

Finish: Winner is B. Less grain and more "Bourbon" flavors. 

Thoughts: In a show of how your tastes can be off sometimes, this came down to a tie-breaker in best of three. One time Bourbon A won, one time Bourbon B one and the tiebreaker came down to the rocks glass. In this case, Bourbon B was Heaven Hill Bottled-in-Bond. A respectable showing by both, though. (The impressions above are from the Glencairn tasting that reflected the final outcome.)

Division 2, Round 2: Wild Turkey 101 (A) vs Jim Beam Devil's Cut (B)

Nose: A has a richer nose than B. Winner A.

Mouth: A shows more wood, but also more tannins. B is sweeter and "smoother." No clear winner as I liked both. 

Finish: A is warmer and longer. B is sweeter and a bit more grainy. Winner A.

Thoughts: This one was very tough. It really did come down to the nose and finish as I like both of them in the mouth. The impressions above are from the Glencairn tasting that reflected the winner. The interesting thing was that the winner was much more apparent in the rocks glass. I really liked A that way, but in the Glencairn they were much closer. The winner was A, Wild Turkey 101.

Championship Round: Wild Turkey 101 vs Heaven Hill Bottled-in-Bond

Thoughts: I like both of these bourbons. A lot. And, even tasted blind and with two out of three, it was a hard choice. In the end, it seems there is a reason I keep a handle of Wild Turkey 101 on my shelf at almost all times. It was the unanimous winner in all three of the blind tastings. 

Lessons learned

I was really shocked by a few of the results this year. I fully expected an upset in both of the Jim Beam competitions. I've gone on record stating that Double Oak was the first Beam product I actually liked. Yet it lost to a product I reviewed as a "meh" in the past. Is proof really that big of a factor? Do my preconceptions color the reviews? Or has my palate changed to the point where I need to give more Beam products another chance? I'd say that last one will happen for sure. I'll know more about how I feel as I spend time with the rest of these bottles. How often I reach for them when I don't "have" to should provide a good idea if I like them outside of a blind tasting. 

The one thing that didn't shock me was the final matchup. When I decided on the final eight I was hesitant to include those two because I knew they were two of my favorites. What if they won? Would it be because they were truly better or because I've become accustomed to them? Even after the results were in, I still can't answer that question. The good news is that this whole thing is just a bit of fun and really only does reflect my tastes. And that is the reason I eventually landed on for including them in the competition. Besides, I've had upsets happen, and it would have been interesting to see if it happened here. 


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Bottom-Shelf Bourbon Brackets 2017, Round 1, Jim Beam Double Oak vs Jim Beam Devil's Cut

Round 1d of the 2017 Bottom Shelf Bourbon Brackets features Division 2 Number 2 seed Jim Beam Devil's Cut versus Number 3 seed Jim Beam Double Oak. 

I think this is an interesting match-up. Both of these bourbons are products of Beam-Suntory, produced at one of the two Jim Beam distilleries in either Clermont or Boston, Kentucky. Both of these products are non-age stated bourbons, meaning they are at least four years old. And both of these are attempts to add more oak than standard Jim Beam white. Devil's Cut does it by shaking the barrels with water to draw out some of the residual bourbon locked in the staves and using that to proof down the finished bourbon. Double Oak does it by putting the "fully-matured" white label bourbon into a second new, charred-oak barrel for a while.

These were tasted blind in the following order. My thoughts on each are from before the reveal.

Jim Beam Double Oak

Purchase Info: $19.99 for a 1 Liter bottle at Total Wine, Burnsville, MN

Details: 43% ABV, no age statement.

Produced by: Jim Beam Distillery (Beam-Suntory)

Nose: Grain initially. After a bit, it settled down to mint, buttered popcorn, and brown sugar.

Mouth: Peppery heat, shortbread cookies, grain, and oak. 

Finish: Short side of medium length with peppery heat and peanut.

Pre-Reveal Thoughts: It's amazing how different a bourbon can be when you taste it side-by-side with something than it was when you tasted it alone. I'm getting much more grain on this than I remember getting on either of these when I previously reviewed them.

Jim Beam Devil's Cut

Purchase Info: $19.99 for a 1 Liter bottle at Total Wine, Burnsville, MN

Details: 45% ABV, no age statement.

Produced by: Jim Beam Distillery (Beam-Suntory)

Nose: Alcohol, generic fruit gum, grain, and hints of mint.

Mouth: Vanilla sugar, oak, and baking spices. 

Finish: Medium with some heat, lingering dark chocolate, and peanut notes. 

Pre-Reveal Thoughts: Sweet with a richer flavor profile than the other one. The dark chocolate on the finish seals this one for me. 

Who wins?

Two bottles from the same producer. Both different ways of trying to accomplish the same goals. Both closer than I remembered them from previous reviews. Am I starting to like Jim Beam? I guess we will find out next time when Jim Beam Devil's Cut and all the other round-one winners compete for the Fancy Shelf Title. Stay tuned!

Jim Beam Devil's Cut advances to the Second Round

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Bottom-Shelf Bourbon Brackets 2017: Round 1: Jim Beam Bonded vs. Jim Beam Black

Round 1c of the 2017 Bottom Shelf Bourbon Brackets features Division 1 Number 2 seed Jim Beam Bonded versus Number 3 seed Jim Beam Black. 

Both of these bourbons are products of Beam-Suntory, produced at one of the two Jim Beam distilleries in either Clermont or Boston, Kentucky. Both of these products are non-age stated bourbons, meaning they are at least four years old. It's probable that Beam Black is in the six- to eight-year-old range but as of 2015 is now officially NAS. Beam Bonded came out about the same time that Beam Black lost its age statement and is Bottled-in-Bond, meaning that it is the product of one distillery (DSP-KY-230 according to reports), one distilling season and is bottled at 100 proof.

These were tasted blind in the following order. My thoughts on each are from before the reveal.

Jim Beam Bonded

Purchase Info: $19.99 for a 1 Liter bottle at Total Wine, Burnsville, MN

Details: 50% ABV, no age statement.

Produced by: Jim Beam Distillery (Beam-Suntory)

Nose: Sweet vanilla sugar, light fruit and oak.

Mouth: Cinnamon, Vanilla, oak, and peanut. 

Finish: Warm and peppery with cocoa and peanut notes. On the longer side of medium.

Pre-Reveal Thoughts: Richer and sweeter than the other. This also has a thicker mouthfeel. There is almost a malty note going on.

Jim Beam Black

Purchase Info: $19.99 for a 1 Liter bottle at Total Wine, Burnsville, MN

Details: 43% ABV, no age statement.

Produced by: Jim Beam Distillery (Beam-Suntory)

Nose: Peanut, oak and dried grass.

Mouth: Fruity and sweet with nutmeg, vanilla and black pepper.

Finish: Medium length with lingering vanilla, cocoa and light grain notes. 

Pre-Reveal Thoughts: Light and sweet with baking spice. Trends grainier than the other. 

Who wins?

Two bottles from the same producer. One at a lower proof, but probably older. One probably younger, but at a higher proof. Who wins? It was close, but higher proof leads to higher seeding for a reason and it bears out here. Jim Beam Bonded advances to the second round.


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Jim Beam Choice, an unintentional dusty find.

It has been quite the day. I had to meet with my tax accountant today. My tax bill is...well...let's just say that it is much more than I had hoped but less than I had feared. Sadly it's closer to the fear than the hope. Anyway, it's a day where I feel like drinking whiskey. And based on the current set of my financial situation, it had better be something fairly inexpensive. 

As you might have guessed based on the last month, I've been slowly gathering materials for a series of If You've Had... posts. One of the ones I thought might be fun was Jim Beam. Not the entire line, but the ones that most people can afford. White , Black, Double Oak, Bonded, Devil's Cut, Green, etc.

Wait? Green? What the heck is Jim Beam Green? Well, these day's it is nothing. It is no longer sold. But back in the days when Jim Beam thought that age statements were a good thing, it was the middle of the road offering between NAS white label and 8-year-old Black label. Named Jim Beam Choice officially, the green labeled version came in at a stated five years old. These days, according to the Beam PR rep I talked to, you might find it on a shelf, but it is no longer a product Beam sells. This is just me guessing, but when the eight-year went NAS, I'm guessing that the taste distinction between the Black and Green got a little hard to decipher with the result being that Choice joined the ranks of discontinued brands.

When I bought the bottle in September, I had no idea it was a dusty.  But there you go. I guess you just got to keep your eyes open. You never know what you'll run across. For instance, I saw a Jim Beam Rye Yellow label on a shelf today if anyone is in the market for an 80 proof rye from Beam.

Jim Beam Choice, 5-year-old green label

Purchase Info: $13.99 for a 750 mL bottle at Ace Spirits, Hopkins, MN (September 2016)

Details: 5 year age stated. 40% ABV.

Nose: Mint, apple, allspice, and honey.

Mouth: Thin mouthfeel and delicately flavored. Sweet granulated white sugar, allspice along with a light chamomile and peanut. 

Finish: Medium, but gentle with lingering chamomile and allspice notes. 

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Thoughts: This bottom-shelf dweller ranks a good step above its white-labeled brother. Whether it is better or worse than Jim Beam Black is a matter of how much you like that "Jim Beam" waxy pencil/peanut flavor that both black and white have in abundance. This has a lesser "Beam" presence than I remember from either of them. It feels mostly like a Beam version of Evan Williams Black, just not quite as good. Not a bad whiskey, but not one the world is likely to miss.


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My trip to the Kentucky Bourbon Festival 2016

Kentucky Bourbon Festival sign.

Every September, I hop in the car and head to Kentucky. It's my yearly trip to the Kentucky Bourbon Festival. It lasts a week, and I go for a week but, our paths don't usually cross until Wednesday night. Sure, the ticketed events can be fun, but there are plenty of other things to do in Kentucky, BourbonFest is just the excuse. Here was my week. 

KOA cabin in Shepardsville, KY.

I "camped."

It's a small trailer with a fridge, shower and a nice bed. But it had a firepit and you smelled of campfire every night when you went to bed. I say that counts. And the KOA is about halfway between Bardstown and Louisville. Which makes it easy to get to either of them. 

a cart full of bourbon I can't get at home.

I Shopped

This photo is at the Party Source, near Cincinatti, I was meeting an Internet friend In Real Life for the first time. But I did plenty more of this in both Louisville and Bardstown.

 A Bourbon on the bar at the Silver Dollar

I Had a Drink

The Silver Dollar is by far my favorite place to grab a drink in Louisville. Tons of good bourbon—great house picks—and a little brisket and mac 'n cheese to go with it.

Jim Beam Distillery.

I Visited Distilleries. Distilleries Big...

Glenn's Creek Distillery at Old Crow.

...And Distilleries Little.

Barton 1792 Distillery

I visited Distilleries real,...

The Bulleit Experience at Stitzel Weller Distillery

...Distilleries fanciful,...

The ruins of Old Crow Distillery at Glenn's Creek Distillery

...And Distilleries Abandoned

All of these distilleries brought an opportunity to have fun that I wouldn't have given up. Maybe it was wandering through the ruins of an abandoned whiskey factory after getting geeky with the guys that ended up capturing it's yeast, seeing a historic distillery that's been wrapped in Disneyland-style make-believe or just running into Fred Noe at Jim Beam. 

The bar at the Kentucky Bourbon Marketplace

I had a drink.

Because, seriously, did you expect me to spend the entire week there and only stop once? This one was at the Kentucky Bourbon Marketplace. A store with a bar attached to it. They won the contest for the official Festival Cocktail this year. It was quite tasty.

The Woodford Reserve table at the All-Star Sampler

I did still go to the All-Star Sampler.

Why do I keep going to this. Firstly, I almost always meet friends there. It's gotten a little expensive at $75 per person this year, but there aren't that many events where I know I'll see a good chunk of my Kentucky friends in one place and maybe even meet one or two more while I'm there. I also broadcast live from the event on Periscope.

Old Forester 1920 Prohibition Style

Plus you might get to try something new...

The new Packaging for Elijah Craig Small Batch

...or just something that looks new.

A breakfast cocktail at Four Roses

I had Breakfast at Four Roses during Let's Talk Bourbon

There was actual food too. Eggs, sausage, bacon, biscuits, gravy, cheese grits, pastries, fruit, coffee, water, juice, and more. Plus you got to listen to question and answer sessions with Al Young and Master Distiller, Brent Elliott.

The Master Distiller's Auction to raise money for the Getz Museum

I didn't buy anything at the Master Distiller's Auction.

But I still had a lot of fun watching people pay multiple thousands of dollars for whiskey. We bid a few times, but only helped drive the price higher. I bought very little out on the lawn outside the museum either, but I did broadcast a taste of it on Periscope as well.

Friends and I gathered in Bardstown

I spent time with friends, old and new. 

There were very few days when I didn't spend at least a little time with friends while I was there. Dinner, drinks, cake, talks over lunch or into the night. These were my favorite times during the trip. They are the reason I keep going back.

Well, that and the Bourbon.


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Jim Beam Double Oak Bourbon

As I state in my Statement of Ethics if I accept a review sample, I will disclose it at the beginning of the article. Please consider it disclosed. I’d like to thank Jim Beam for providing this sample to me with no strings attached. 

There are times when more of the same is all that is called for. I’ll occasionally have myself a bratwurst for supper. And when that happens, someone inevitably asks me “what do you want with it?” My normal answer is “ another brat.” You see, I feel that there are some things in life that are good enough to just do again right away. A good bratwurst is one of them. 

Apparently Jim Beam knows the feeling I’m talking about. This September they are going to be releasing a barrel-finished bourbon called Jim Beam Double Oak. A barrel-finished bourbon that is finished in a second new, charred oak barrel. Bourbon gets most of its flavor from the new, charred oak barrels it ages in and I like the fact that if Beam is going to barrel finish their bourbon that they do it with more of what makes bourbon taste so good in the first place.

So why is this different than just leaving it in the barrel longer? As we’ve discussed in the past, there are multiple things that happen when you put distillate into a barrel. The one that we are concerned with today is infusion. Let’s think of this like we were making tea. When you first dunk your tea bag into the cup of water, a lot of color is extracted right away. It takes a little while longer to get the optimum flavor, but if you leave it in there too long you will get some of the compounds that take longer to dissolve that do not taste quite as good. But say you want a tea with more “tea flavor.” You could leave your tea bag to steep longer or you could grab a fresh tea bag and do a second infusion. 

That’s basically what Beam is doing here. They are putting four year old bourbon (that would otherwise be going to Jim Beam white label) and giving it a second boost of the quickly dissolved sweet oak flavors without needing to worry about it getting as bitterly tannic or “woody” as they might if they just left it in the barrel longer.

Jim Beam has put out expressions before that amp up the wood influence in both Jim Beam Black and Devil’s Cut. Each uses a different method to do this. Black is just left in the barrel longer and Devil’s Cut uses water during a special process to leach the bourbon that had been trapped in wood of the barrel. They then cut the bourbon with that woody bourbon water instead of plain non-woody water. 

Because of this I wanted to see how this upcoming release would stack up next to their two previous tries. I bought a pint of Devil’s Cut and pulled one of the samples of Beam Black out of my sample library. What I found backed up what I had expected based on the process above. The Double Oak had a nicer mouthfeel and was sweeter than the Black. The black was drier. I found the Double Oak to have a spicier and more flavorful finish. I’m assuming due to the increased proof. The Devil’s Cut was very similar to the Double Oak in flavor but I found the Double Oak to have a nicer mouthfeel. Once again, I’m guessing that proof had something to do with the relative finishes since Devil’s Cut is a higher proof and had a spicier and longer finish.

Jim Beam Double Oak Twice Barreled

Purchase Info: PR Sample provided by Beam’s PR folks. They didn't supply a price point, but I see other sites claiming it’ll be in the mid to low $20s.

Details: 43% ABV

Nose: Just like the inside of a Beam warehouse: dusty oak. I also get green apples and wet rock.

Mouth: Nice thick mouthfeel. Spicy with nice heat. Earthy honey, cinnamon, oak and touches of brown sugar.

Finish: Of a decent length with lingering oak and cinnamon red hot candies.

Thoughts: I seldom find a Jim Beam branded product that I can honestly say I like. I love Knob Creek, but when it gets into a lower age and proof range it normally doesn’t line up with my palate. I fully expected the same here. So it was with some surprise that I found myself reaching for this over some of the other choices on my shelf. In fact, you’ll notice the bottle above is empty. It still tastes like a Jim Beam bourbon, but this one is working for me. 

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My wife really liked it and though I liked it a bit less than her I found it quite enjoyable as well and will have no problem picking up a bottle of this when it hits store shelves. If you are a Jim Beam fan, this is an easy recommendation but even if you aren’t see if you can’t find a bar that has it, give it a try and see what you think.


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Knob Creek 2001 Limited Edition - Batch 2

Last week I got an email newsletter from a local retailer letting us know that they had received their shipment of Knob Creek 2001 and were selling it for roughly $165. I shook my head pretty well satisfied that I wouldn’t be trying for this one since it was so far above my personal price ceiling. 

Thursday or Friday of last week I was reading reviews of Knob Creek 2001 (yeah honestly I don’t know why either) when I noticed that the writer was saying that Beam was hoping to have things price out around $130. Well now. That is inside my personal price ceiling. If I could find it for that price, I’d be willing to pick it up.

Friday night I entered my local corner liquor store for beer to go with the pizza I was making and sure enough right there inside the front door was a bottle. I looked at the price. $145 and some change. Outside the ceiling, but not nearly as far. $10 being easier to justify than $30. Knowing that it was likely this store would still have some the next day (they still have Woodford Limited Releases back from when they were actually good) I decided to wait. Maybe it would be sold and fate would have made my decision for me.

I struggle with things like this for a few reasons. First, I’m a self-employed artist/designer and $145 is a lot of money. Add in the 10% sales tax I pay on hard liquor and your looking at closer to $160. Secondly, the price ceiling is there for a reason. Before I implemented it, I tended to get a bit of buyers remorse when I bought an expensive bottle that didn’t seem to live up to the price that was being charged.

As I’ve gotten over the sticker shock of paying $50 or $80 or $100 or $120 for a single bottle of bourbon, the price ceiling has gone up over time. It's now $135. I’m sure that it will do go up again in the future. That doesn’t mean I’m eager to rush it though.

Saturday while I was shopping I ran across bottles all over the place. All priced higher. I talked it over with my wife and we decided to go ahead and buy it at our local store.

Knob Creek 2001 Limited Edition - Batch 2

Purchase info: $145.97 for a 750 mL bottle at Viking Liquor Barrel, Prior Lake, MN

Details: 50% ABV. Batch 2. Bottle #4052

Nose: Oak, cinnamon gum, and a hint of fruit.

Mouth: Warm and sweet with caramel, cinnamon and cloves, a bit of fruit and oak.

Finish: The flavors continue into a nice long, warm finish.

Thoughts: This is a good bourbon. Very very good. It is oaky without being too oaky. It has a nice fruity sweetness that I don’t normally find in Knob Creek which helps to balance the oak and heat I normally do find there. If price is no object or you are a Knob Creek fanboy (or girl), you should certainly pick this up. 

If however, you are like me and don’t usually spend almost $150 for a single bottle of bourbon or if you don’t normally love Knob Creek, maybe think about how much you actually want this one before taking the plunge. When I break my personal price ceiling, it is with the expectation that what I am buying is the best thing that a producer is putting out. This didn’t live up to that expectation. And while this is certainly the best Knob Creek I’ve had, it isn’t the best Beam product released in the last few years. Booker’s 25th was better, it was cheaper and it was higher proof. At $90-110, this would be an easy recommend. At almost $150? I wouldn’t buy it again and probably wouldn’t have the first time if I knew what I know now. So yes, I like this, I just don't like the price.

Oh, hi buyers remorse…thought I’d figured out a way to not see you again…


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