It is Groundhog Day today. And though I’m not one to put much faith in the weather-related prognostications of a large rodent, I did really enjoy the Bill Murray movie of the same name as a kid. I mean, I’m sure I would still like it, but it played on our HBO subscription so often that I haven’t felt the need to dive back in for the last 25 years or so.
So, being Groundhog Day today, it is fitting that I am taking a look at a Basil Hayden’s release. Like the main character reliving the same day over and over in the movie, I feel like I’m reliving the same experience every time I purchase one of these. Every single time that I buy one, I buy it expressly to review. But every time I do, I think to myself: “well, the last few haven’t been great, but maybe this one will surprise me.”
And then I’m never surprised.
In fact, after the 10-year-old bourbon, I was hesitant to ever buy a bottle of Basil Hayden’s again. Here is what I said about that:
In the past, I have excused the price of the original Basil Hayden. I had the thought that it was less of a cash grab for underproofed bourbon and more a brilliant way to get new bourbon drinkers into the fold. Knowing, from my own experiences that people new to any liquor category, at least those that don’t live on the bottom shelf, want “something good” to try out and also knowing that for most uniformed people “something good” actually means “something with a pretty bottle that has a bit of a higher price tag,” it stands to reason that this new-to-bourbon person might grab a bottle of super gentle Basil Hayden with it’s higher price and pretty bottle. Then after trying it—and not being scared off by the “burn”—maybe find they enjoy it. And then eventually move on to real bourbon. And that probably worked when there weren’t so many crap bourbons in pretty bottles on your local shelf with a price tag over $50. These days, original Basil Hayden can be one of the less expensive of the “pretty bottle crowd.” I saw it on sale for less than $30 as I was researching its local price tonight and have seen it that low (and bought it) in the past. So I thought Beam was reacting to the changing market by correcting the price downward. With the recent brand expansions, we have seen that is not the case. Original Basil Hayden may be cheaper these days, but all the new ones that share its name are not. And the worst offender is this 10 year old version. Like I said earlier, this is a perfectly acceptable bourbon. In fact, I wish more of the Old Grand Dad line had this kind of barrel influence on it. But the flavor is comparable to Buffalo Trace or maybe Henry McKenna Bottled in Bond. Notice I said flavor, not heat or complexity. This suffers from the same issue that Original Basil Hayden’s has: it’s too gentle and low proof for the price, but this doesn’t have the excuse of being a “gateway” bourbon.
So yeah…I knew this and yet the idea of a new experience for a well-aged rye whiskey was too good to pass up. I love a good rye. I love making cocktails with it. Let’s see if I’ve finally broken out of Groundhog Day or if this is just another repeat in a long line of repeats.
Basil Hayden's 10-Year-Old Rye
Purchase Info: $65.99 for a 750 mL bottle at Viking Liquor Barrel, Prior Lake, MN
Price per Drink (50 mL): $4.40
Details: 10 years old. 40% ABV
Nose: Cinnamon, clove, and mint.
Mouth: Thin in the mouth. Cinnamon, mint, almond, and oak.
Finish: Short and kinda bitter. Cinnamon, clove, oak, and cinnamon.
Thoughts: Wow. Not much to this one. I know I talked about my theories as to why Basil Hayden's exists above, but even for Basil Hayden's this is disappointing. It isn't bad, per se. But it isn't good either. It's just sort of... there. I'd give this one a pass unless you like oak flavors that have been diluted to the point of bitterness.
I think I’m done with Basil Hayden’s releases. This one finally killed it for me. I love most of the stuff that Beam is doing these days, but this one just isn’t for me. Maybe I’m finally breaking free of Groundhog Day…either that or I’m still stuck and will get to relive yet another repeat when the next release draws me in.
Did you enjoy this post? If so, maybe you’d like to buy me a cup of coffee in return. Go to ko-fi.com/bourbonguy to support. And thank you, BourbonGuy.com is solely supported via your generosity.
Of course, if you want to support BourbonGuy.com and get a little something back in return, you can always head over to BourbonGuyGifts.com and purchase some merch. I’ve made tasting journals, stickers, pins, and more.