The Jack Daniel's Tasting Calendar listed below was sent to me by Jack Daniels to help with this post with no strings attached. I thank them for their generosity.
It should come as no surprise that I am a frugal fella. After all, I’ve been married to an accountant for over 25 years. I doubt we would have made it this long if I didn’t tend to pinch pennies. It’s in light of this innate penny pinching that I tend to wander through the Holiday Gift Set aisles of my closest Total Wine.
I mean, I like free stuff. Especially free stuff that comes along with things I might have purchased anyway. And, of course, I did pick up one or two of those gift sets.
But it made me think, “my readers are pretty frugal folks too; I bet they also like free stuff.” And so this post was born. I reached out to my PR contacts to ask one question: “What free things are you giving away with your whiskey this year?” Between the responses to those emails and my own “research” in local liquor stores, I’ve compiled a list of Holiday Gift Sets to keep an eye out for. This is by no means a complete list as some of the companies dind’t respond.
Maker’s Mark
Let’s start with the one that inspired the question. I didn’t get a response to my question from Maker’s, but I found this lovely gift set at Total Wine for $21.99. It includes a 750 mL bottle of Maker’s Mark and two glasses with the Maker’s logo and a “Christmas Sweater” pattern etched into the glass.
Maker’s 46
Maker’s 46 is including a 750 mL bottle of Maker’s 46 and a “Limited Edition” bottle stopper featuring the Maker’s “S IV Star” logo. I’m not sure how useful this item will be, but it is pretty. And might be a fun conversation starter on your home bar. Total Wine is currently selling this for $25.99 in my area.
Four Roses Small Batch
Four Roses is packaging two rose-shaped ice molds along with their Small Batch Bourbon this Holiday season. It is only available in select states but should cost you about the same as a bottle of Small Batch without the gifts (roughly $29.99-$34.99). I kinda wish this was in my area. I can see myself playing with these a time or two before trying to adapt them to a directional freezing set-up...because I’m both a Four Roses fanboy and a tinkerer.
Ezra Brooks
Ezra Brooks is giving you the complete “on the rocks” experience by including an ice mold and a rocks glass along with a 750 mL bottle of their 90 proof Ezra Brooks. I haven’t seen this one locally, but they say it should cost you the same amount as Ezra Brooks would ordinarily. I like that glass (can you tell I have a thing for glasses? You can blame my wife for that.)
Crown Royal Whisky Tasting Calendar
While this isn’t a bottle with free goodies, it is a fun experience for those who like Crown and flavored Crown. This would be perfect for someone like my brother who isn’t a spirits drinker, but likes to take a bottle of Crown Apple out to the ice-fishing shack with him. This would give him four whiskeys that he would probably already like and might entice him to try the other two, that he probably wouldn’t buy on his own. This one is available nationally and MSRP is $44.99.
Crown Royal
This one wasn’t confirmed by the PR people, but I did see it on the shelf this year. It is a 750 mL bottle of Crown Royal and two rocks glasses with the Crown Royal logo on them. My Total Wine has this for $21.99.
Jack Daniel’s Holiday Countdown Calendar
Another one that is less about the "goodies” and more about the experience. Jack Daniel’s was generous enough to send this one over so that I could photograph it myself…and yeah, drink it too. According to the press release:
“The limited-edition calendar features 24 windows designed to reveal a special Jack Daniel’s item on each day leading up the December holidays, making it a perfect gift for whiskey lovers or the centerpiece of a new seasonal tradition. “Surprise” products featured in this year’s calendar include four 50ml bottles each of Jack Daniel’s Tennessee Whiskey and Jack Daniel’s Tennessee Honey, three bottles each of Jack Daniel’s Tennessee Fire and Jack Daniel’s Tennessee Apple, and two bottles each of Jack Daniel’s Tennessee Rye, Gentleman Jack and Jack Daniel’s Single Barrel Select. The calendar will also contain premium items, including four shot glasses with various logos from the Jack Daniel’s family of brands.“
This one isn’t available near me but where it is, its suggested retail price will be $79.99.
Jack Daniel’s
Once again, this one was not confirmed by the PR people, but it has a 2020 copyright on it, so I think it is current. If you like yourself a highball made using Jack Daniel’s (whether that is a Jack and Coke or a Jack and something else) then you’ll want to be on the lookout for this one. My Total Wine is selling it for $18.99.
Jack Daniel’s Single Barrel
I really have no idea if this is from this year. I suspect it may be overstock from last holiday season since it was on an endcap in the Rum section of my local Total Wine. (I took all these photos at Total Wine because they are busy enough that they don’t look sideways at a guy taking images of their stock without buying it.) This one comes with a large “Snifter” sized Glencairn glass with which to enjoy your single barrel of Jack Daniel’s. I’m not personally a fan of Glencairn glasses for drinking whiskey as I prefer the feel of a rocks glass or this one would have come home with me too.
Woodford Reserve
I suspect that this one is also overstock. I didn’t get a response from the Woodford Reserve folks about what they were doing this year, but I know this is the same as last year. I know that because last year, I bought two of them. I bought two because this box only comes with a single glass. But it is a very nice glass and I wanted more than one. It’s one I’ve reached for many times for my evening nightcap. It feels fancy.
So there you have it. These are the ones that you might find on your local shelves this year. I love these things. Mostly because I love whiskey memorabilia almost as much I like whiskey. I sometimes even buy the memorabilia without buying the whiskey. But usually only in a gift shop or an antique store.
Oh, and I did get responses from the folks who handle Jim Beam Small Batch Collection, Old Forester, and Barton/Buffalo Trace that they would not be doing any holiday gift sets this year. Just so that you are aware. Anything else that I missed, is either because it isn’t for sale near me or the PR folks never responded or both. But, that’s ok. This was long enough anyway. I hope you all had a safe and Happy Thanksgiving and that you aren’t getting too many Black Friday emails.
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