Back when I was first starting to get into whiskey, I was interested in trying it all. I wanted to learn the differences between the styles. I wanted to find my favorites in each style. I wanted to learn it all. Unfortunately, I quickly found out that I really didn't like most of the Scotch whiskey that I was trying. I used to say something like “It’s not that I don’t like Scotch, I just haven’t found the ones I like yet.” Well since I haven’t found it over a decade later, I’m thinking it might be time to admit that as a general rule, I don’t like Scotch whiskey. More for the folks that do, I guess.
However while I was still trying to learn everything about all styles of whiskey, I did pick up on a few of the names of the various producers of whiskey from around the world. One of those that stuck in my head was William Grant & Sons. They are the makers of Scotch whiskies Glenfiddich and the Balvenie, the Irish whiskey Tullamore Dew, Sailor Jerry Spiced Rum, Hendrick’s Gin and other brands across spirit types. All of which require expertise in blending, either spirits or flavors.
So it was with interest that I heard the 2018 news that William Grant & Sons was launching their own bourbon brand, Fistful of Bourbon. I wanted to see what a big company that had built their business on blending could do using bourbon. Until recently, one of the unsung portions of the bourbon industry was the blender. Though that is starting to change. Slowly. Most of the old bourbon companies still don’t like to use the term blend, whether as a noun or as a verb, due to the quirks of US law surrounding that particular term when it comes to whiskey. And it isn’t like William Grant & Sons didn’t have experience with American Whiskey, they bought Tuthilltown Spirits, makers of the Hudson Whiskey brand, in 2017.
And then I read the reviews at launch. The nicest one I remember said it was bland. There were others that were worse. So I initially passed. As much as I like letting everyone know what to avoid, I’d still have to find something to do with the rest of the bottle if I didn’t like it. Even a guy who takes photos of bottles or glasses of bourbon every week can only use so much prop whiskey. But then my wife noticed last month that our local liquor store had 50 mL bottles of Fistful of Bourbon on sale for ninety-nine cents each. For two dollars, I could ignore the reviews and find out for myself without risking the need to dump out a $25 bottle of bourbon.
Fistful of Bourbon
Purchase Info: $0.99 each for two 50 mL bottles at Viking Liquor Barrel, Prior Lake, MN
Price per Drink (50 mL): $0.99
Details: "A Blend of Straight Bourbon Whiskies Aged a Minimum of 2 Years." 45% ABV.
Nose: Grain-forward. Delicate bubblegum and mint notes.
Mouth: Light in flavor with a thin mouthfeel. Bubblegum, cinnamon, and dried grains.
Finish: Short and sweet. Notes of dried grain and cinnamon.
Thoughts: This is very grain-forward. What's there tastes fine, there just isn't very much there. If this were a Canadian Whisky, I'd say that it could be the starting base of a nice blend once they add the flavoring whisky to it. As a bourbon, however? It's ok, I guess. I'd rate it very meh.
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