I’d like to thank Heaven Hill for providing these review samples with no strings attached.
Hey, we’re back with the two newest releases in the Square 6 lineup. I’m not going to lie to you. I found the High-Rye Bourbon that we reviewed in the last post to be very disappointing. As far as I’m aware, I’ve seldom, if ever, disliked a Heaven Hill product, especially when it was something that was selling for almost $100.
Heaven Hill touts the Evan Williams Experience as an “Artisinal” distillery. And I can see that logic with it only being able to produce a barrel of distillate daily. And honestly, the High-Rye bourbon tasted like an early craft whiskey. Unfortunately, they priced it like one as well. We used to call that the “craft tax.” You’d pay too much for sub-par whiskey because the small guys didn’t have the economies of scale to buy enough product to get the lowest prices for their ingredients or the cash flow to let it age out to the point of smoothing off the rough edges. Heaven Hill has no such issue here. Sure, at a barrel per day, they will never have a lot of the whiskeys. But if it isn’t on the same level as your other ultra-premium whiskeys, is it worth watering down your brand by pricing it like one of them? I honestly don’t know. I just yell into the void on the internet. But from my chair, I wouldn’t have done it that way.
Anyway, I’ll start out with a spoiler. The next two do, in fact, taste better than the High-Rye Bourbon. I even liked one of them. Though even then, I certainly wouldn’t pay $90 for it.
Square 6 High-Rye Rye Whiskey
Summary of the Press Release: On October 18, 2022, Heaven Hill Distillery introduced the Square 6 High-Rye Rye Whiskey, the second craft product of its series launched from the Evan Williams Bourbon Experience. This exclusive Rye Whiskey features a mashbill with 63% Rye, 24% Corn, and 13% Malted Barley, distinguishing it from their traditional Rye Whiskey mashbill. Bottled at 95 proof, it boasts intriguing notes of black tea, sweet honey, fig, molasses, allspice, pepper, vanilla, and cardamom. Limited in quantity, the Square 6 High-Rye Rye Whiskey is available at the Evan Williams Bourbon Experience and select Kentucky retailers for $89.99.
Purchase Info: This sample was provided at no cost by Heaven Hill for review purposes. The suggested retail price is $89.99
Price per Drink (50 mL): $6.00
Details: 47.5% ABV. Mashbill: 63% Rye, 24% Corn, and 13% Malted Barley
Nose: Cedar, cotton candy, and cinnamon.
Mouth: Cinnamon candies, cola, mint, ginger, and vanilla.
Finish: Medium length and warm. Notes of cedar, mint, cola, and ginger.
Thoughts: Not bad. It certainly isn't my favorite rye, but I wouldn't turn down a glass, either. Overall this straddles the line between "I Like it" and "I'm neutral on this." In such cases, I usually round up. And I’m doing so again here. There are definitely interesting notes in there that help bump it up. I really like how the cola notes play with the mint and the ginger. Overall, this is an interesting take on rye, a category big Kentucky distilleries rarely innovate in.
Square 6 Wheated Bourbon
Summary of the Press Release: On June 13, 2023, Heaven Hill Distillery introduced Square 6 Wheated Bourbon. This is the third product in the Square 6 line that was developed at the Evan Williams Bourbon Experience in Louisville. This new bourbon is a blend of two distinct wheated mashbills, one with 74% corn, 16% wheat, and 10% malted barley, and the other with 68% corn, 20% wheat, and 12% malted barley. Bottled at 105 proof, the Square 6 Wheated Bourbon offers rich aromas of caramel, vanilla, figs, bing cherries, and oak, with a palate featuring sweet confectioners' sugar and walnuts, and a finish highlighted by walnuts, oak tannins, baking spices, cinnamon, and cola. Artisanal Distiller Jodie Filiatreau and the team at Evan Williams Bourbon Experience craft one barrel of this unique bourbon daily, constantly refining the hand-crafted pot still process for each recipe. The limited release of Square 6 Wheated Bourbon is available at the Evan Williams Bourbon Experience and select Kentucky retailers for a suggested retail price of $89.99.
Purchase Info: This sample was provided at no cost by Heaven Hill for review purposes. The suggested retail price is $89.99
Price per Drink (50 mL): $6.00
Details: 52.5% ABV. Mashbill: a blend of two distinct wheated mashbills, one with 74% corn, 16% wheat, and 10% malted barley, and the other with 68% corn, 20% wheat, and 12% malted barley.
Nose: Strong oak notes, along with fruit and cinnamon.
Mouth: Cedar, mint, cinnamon, and fresh lumber.
Finish: Medium length and warm. Notes of fruit, mint, cinnamon, and chocolate.
Thoughts: First thoughts? Not bad, not great. Expanding a little on that thought: it is not objectively bad, but it's not for me. As usual, in such cases, I'm giving it a neutral rating. But, like I said, it just doesn’t align with my palate. However, it is not nearly as tasty as I would have expected from Heaven Hill.
And heck, there might be people who want to spend the money on something different and end up liking it. I wouldn’t look sideways at them for that. I’m not the type to yuck anyone’s yum. That said, I'd definitely see if someone is pouring it in a Louisville bar before heading over to the Evan Williams Experience to buy a bottle. That goes for all three, in fact. I can see the Square 6 line being polarizing. And it would be terrible to drop a hundred bucks on a bottle if it turns out you don’t like it.
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